Article: Be Cool, Pay Less

With a proven track record and many system choices, cool roofs offer ENERGY AND ENVIRONMENTAL BENEFITS that are hard to ignore

Ask an expert to define cool roof, and the explanation probably includes two terms: "reflectivity" and "emissivity." Any roof that can boast strong performance in those two areas - that is, the ability to reflect sunlight off a facility's rooftop while minimizing roof temperature - is a good candidate for the designation.

"A cool roof is any roof with those reflective and emissive properties that respectively help improve the energy efficiency of the building envelope and mitigate the urban heat island effect," says Greg Crawford, executive director of the Cool ...

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