The Impact of New Product Launch Strategies on the Reaction of Competitors...

International Journal of Management;  September 1, 2005 ;     700+ words ...The characteristics of a new product launch strategy were found to have...competitive context, the launch of a new product is an important marketing issue...a firm's profit (Griffin 1997). New product introduction strategies and incumbents...

There's no sure thing. (new product introduction management for the dairy...

Dairy Foods;  October 1, 1996 ;     700+ words ......cost-effective to produce and distribute. New product development is a mix of art and science...market research, as well as hunches. New product introductions can take the form of breakthrough...of questions before committing to a new product idea. Will the product generate net...

Over 60 new product launches await visitors at the Computer Trade Show and...

M2 Presswire;  March 3, 2003 ;     700+ words ......PRESSWIRE-3 March 2003-IMARK: Over 60 new product launches await visitors at the Computer...1st Computer Traders (stand CT 205) New product! Asset Management: we now have a totally...ATC-Computer Trading Post (stand CT 616) New product! Computer Trading Post BID/OFFER Negotiated...

Witness over 40 new product launches at Comms Channel Expo -- 2-3 April...

M2 Presswire;  March 14, 2003 ;     700+ words ......PRESSWIRE-14 March 2003-IMARK: Witness over 40 new product launches at Comms Channel Expo -- 2...ideal platform to host an anticipated 40 new product launches for the voice and data markets...Armadillo Solutions Limited (stand CCE 300) New product! Live web customer sign up. CTI ...

New product lessons, old and new. (editorial)

Prepared Foods;  January 1, 1991 ;     593 words ...New product lessons, old and new To most Americans...staff of our sister publication, Gorman's New Product News (GNPN), the dawn of the new year...time, officially stopping at 10,301. For new product watchers, passing the 10,000 milestone...

The role of senior management and team leaders in building collaborative...

Engineering Management Journal;  June 1, 2001 ;     700+ words ......high-technology firms expect cross-functional new product teams to accelerate product innovation...reports findings from a recent study of new product development processes in 10 high-technology...associated with highly collaborative new product teamwork. Introduction ...

New Product Performance: What Distinguishes the Star Products.(Statistical...

Australian Journal of Management;  June 1, 2000 ;     700+ words ...Keywords: NEW PRODUCT DEVELOPMENT (NPD); NPD SUCCES DIMENSIONS...have witnessed numerous studies into new product successes and failures throughout...of this research has tended to view new product performance on a uni-dimensional continuum...

Development of Useful Ideas in the New Product Development Process of...

Journal of Applied Management and Entrepreneurship;  July 1, 2006 ;     700+ words ......manufacturers to generate perceived useful new product ideas. The inquiry focused upon the...efforts, and perceived importance of new product ideas. The practices of the respondents...engage in activities designed to create new product ideas-the first stage in the product...

New products, new year, a new you? (View Point).(analysis of the new...

Refrigerated & Frozen Foods;  December 1, 2002 ;     445 words ......If you could improve your odds of new product success ... would you? Could you...However this month's cover feature on new product development has me asking if you ever stop to consider the new product development process itself as an...

New Product Commercialization: Needs and Strategies

Journal of Applied Management and Entrepreneurship;  April 1, 2007 ;     700+ words ......examine estimates of the high rate of new product failure and the role of management in...apparent importance of ego involvement in new product failure, the authors suggest that there...products generated as part of a national new product screening experiment conducted in ...

APPLYING LEARNINGS IN NEW PRODUCT DEVELOPMENT AT SAIC

Knowledge Management Review;  May 1, 2006 ;     700+ words ......Corporation has used KM to drive innovation in new product development and infused knowledge sharing...management (KM) experts for help in their new product development process. This article explores...perspective between the worlds of KM and new product development can result in ...

Companies can increase the chance of new product success with Sopheon's...

M2 Presswire;  January 18, 2001 ;     700+ words ......Companies can increase the chance of new product success with Sopheon's benchmarking...To help companies improve their new product development processes and reach higher success rates for new product development, Sopheon, an information...

The new product game: retailers want to generate excitement and define...

Stagnito's New Products Magazine;  July 1, 2002 ;     700+ words ......Retailers also have reason to value new product introductions. In supermarket channels...sufficient movement for retailers. Having a new product presence is critical to a retailer's...marketplace. And, of course, exciting new product ideas will bring consumers to the stores...

Stages and gates: new product development ideally includes checkpoints...

Food Processing;  June 1, 2003 ;     700+ words ......has identified the need to improve its new product development process, the next step is...improvements. But how? Companies successful in new product development follow a step-by-step process...modified and improved over time. The new product process articulates and endorses both...

Winning businesses in product development: the critical success factors: a...

Research-Technology Management;  May 1, 2007 ;     700+ words ......success factors that underlie excellent new product performance? Our benchmarking study...within corporations, and linking their new product performance to various practices. We...performance; others had a more mediocre new product track record. By benchmarking against...