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Article: Ethics in Public Relations: A Guide to Best Practice
- Article from:
- Journalism and Mass Communication Quarterly
- Article date:
- December 1, 2004
- Author:
CopyrightCopyright Association for Education in Journalism and Mass Communication Winter 2004. Provided by ProQuest LLC. (Hide copyright information)
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Ethics in Public Relations: A Guide to Best Practice. Patricia J. Parsons. Sterling, VA: Kogan Page Limited, 2004. 187 pp. $35 pbk.
Ethics in Public Relations fills a textbook void by acknowledging, upfront, the inherent dilemmas and conflicts that may arise among practitioners who are faced with ethical situations on the job. The book then provides a breadth of decision-making tools that may be used to grapple with issues and to reach responsible and defensible solutions. The author, who teaches strategic communication and ethics, brings the issues pragmatically to the forefront for examination by future public relations practitioners.
Patricia J. Parsons, associate professor and past ...