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Co-Op Budget Just One Tool Supporting Rep-Manufacturer Efforts
- Article from:
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Agency Sales
- Article date:
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April 1, 2005
- Author:
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Copyright informationCopyright Manufacturers' Agents National Association Apr 2005. Provided by ProQuest LLC. (Hide copyright information)
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When he's asked why one of his principals should be included in the ever-growing list of perfect principals that Agency Sales has been reporting on, Richard Sinclair barely takes a breath before he lists his principal's attributes.
According to Sinclair, Applied Process Equipment, Inc., Scottsdale, Arizona, his principal, SJE-Rhombus, is top of the line when it comes to:
* Avoiding negatives when dealing with reps.
* Communicating with reps.
* Being sensitive to reps' time issues.
* Providing a co-op advertising and promotion budget.
* Encouraging ongoing product training.
* Supporting promotional efforts via popular handouts, such as gloves, caps, and golf balls, etc.
* Paying accurately ...