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Co-Op Budget Just One Tool Supporting Rep-Manufacturer Efforts

When he's asked why one of his principals should be included in the ever-growing list of perfect principals that Agency Sales has been reporting on, Richard Sinclair barely takes a breath before he lists his principal's attributes.

According to Sinclair, Applied Process Equipment, Inc., Scottsdale, Arizona, his principal, SJE-Rhombus, is top of the line when it comes to:

* Avoiding negatives when dealing with reps.

* Communicating with reps.

* Being sensitive to reps' time issues.

* Providing a co-op advertising and promotion budget.

* Encouraging ongoing product training.

* Supporting promotional efforts via popular handouts, such as gloves, caps, and golf balls, etc.

* Paying accurately ...

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