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Destination: Amherst: Recent tourism initiatives beckon new visitors to the community

In the summer months, the streets of Amherst are bustling.

And in the fall, spring, and winter, the foot traffic isn't too shabby, either.

In recent years, this college town has stepped-up its tourism efforts in order to attract a broader range of people from all over the world. Those initiatives have been capitalizing on the town's strong hospitality infrastructure, which includes several restaurants, unique businesses, and historical and cultural attractions, not to mention the constant draw of the Five Colleges, three of which are located in Amherst - UMass, Amherst College, and Hampshire College - for prospective students, current students, and their families.

And according to some of ...

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