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RANT! #230; Goodbye Hello Kitty
- Article from:
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Pittsburgh City Paper
- Article date:
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March 16, 2005
- Author:
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Copyright informationCopyright Steel City Media Mar 16-Mar 23, 2005. Provided by ProQuest LLC. (Hide copyright information)
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HELLO KITTY MADE HER JAPANESE television debut in 1974. And for years afterward, while one might have noticed a notebook or a lunchbox with Hello Kitty on it, one could hardly re-vamp a wardrobe exclusively with the round-faced feline. As Hello Kitty turns 31, however, she's suddenly everywhere more than Action News.
A clever marketing re-tread (courtesy of the Sanrio Company) turned Hello Kitty into the third-highest grossing fictional character of 2004, behind Mickey Mouse and Winnie the Pooh, according to Forbes magazine. A book by Ken Belson and Brian Bremner -- Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon -- seeks to explain the phenonmenon. But ...
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