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From the Cracker Jack® Box to Mainstay Advertising and Marketing-Lenticular Graphics Have New Life
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GATFWORLD
- Article date:
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June 1, 2005
- Author:
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Copyright informationCopyright Graphic Arts Technical Foundation Jun 2005. Provided by ProQuest LLC. (Hide copyright information)
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Remember reaching for the prize in your box of Cracker Jacks and unwrapping that fun card with the image that changed as you moved the card from side to side? In the 1950s lenticular images were crude and simple but were starting to make their entry into marketing with gumball rings, political buttons, and other small trinkets. However, the process of first printing on paper and then laminating the printed image to a plastic sheet was not only laborious and time-consuming, but it made large production runs of lenticular graphics cost prohibitive.
Today, thanks to recent developments in lens materials and advances in printing technologies, printers are now able to print directly on the back ...
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