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Ford, 1903-2003: The European History

Hubert Bonin, Yannick Lung and Steven Tolliday (eds), Ford, 1903-2003: The European History, Éditions P.L.A.G.E., Paris (2003), 2 Volumes, 1,241 pp., euro165.00

The Ford Motor Company is best known in transport history for its central role in revolutionizing the production and sale of motor vehicles in the first decades of the twentieth century. The company even lent its name, 'Fordism', to the revolution. Less well appreciated is Ford's pioneering role in international business. Ford began exporting cars to Europe within a year of its founding in 1903 and opened its first European factory in Manchester in 1911. As Mira Wilkins writes in her essay 'Ford Among Multinational Companies', in ...

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