Article: Yamaha Takes 3 of 10 in Cycle World Awards

How to use awards to your advantage

Of all the various bike awards handed out by magazines to motorcycle manufacturers, none carry the cache and prestige of Cycle World's Ten Best. Cycle World's accolades are the manufacturers' equivalent of the Academy Awards. Every year for the past 30 years the editorial staff has selected the best new bikes in 10 categories and has honored them with an award.

To be invited to the Ten Best Bike dinner is an honor and something looked forward to by most of the OEM marketing and sales personnel. If you're not invited, you know your product hasn't won any awards, and you're going to miss one of the industry's best events. Even if you are invited, until the ...

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