|
|
Article: Gift basket business booms during holidays
- Article from:
- Quad - State Business Journal
- Article date:
- November 1, 2001
- Author:
CopyrightCopyright News for Business, Inc. Nov 2001. Provided by ProQuest LLC. (Hide copyright information)
|
At Remembrance, 80% of the sales happen in the fourth quarter. "Our staff grows from two to seven people in December," says Bobbi Washabaugh, owner of the gift basket business in downtown Chambersburg, Pa. "We are working on top of each other in the store then, and we also have a kiosk in the Chambersburg mall for the holiday season.
"But we have enough yeararound customers to justify a yeararound business. Our market is corporate; 80% of our customers are businesses. We're not sitting here hoping someone comes in the door., What makes us successful is that we aie: out there, target marketing, calling on businesses."
Washabaugh's marketing efforts have increased her customer base 30% each ...