Magazine article from our research archive:

Consumer-choice plans said not yet understood

Both awareness and understanding of consumer-directed health plans remain low, with both consumers and employers not yet understanding the plans or how they work, according to new research by Gfk NOP Financial.

Conducted on behalf of companies in the health-care Industry, the new study shows there is skepticism around the plans, also called CDHPs, and a lack of knowledge about what they are, why they are being offered, how plan designs differ, and what they will mean for companies and their employees.

The findings suggest a growing need for strong educational and communication programs to help employers train workers on the features that define CDHPs, as well as how best to use them. The ...

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