Magazine article from our research archive:
|
|
The Impact of New Product Launch Strategies on the Reaction of Competitors in the Taiwanese Cosmetic Industry
- Article from:
-
International Journal of Management
- Article date:
-
September 1, 2005
- Author:
-
;
|
Copyright informationCopyright International Journal of Management Sep 2005. Provided by ProQuest LLC. (Hide copyright information)
|
The characteristics of a new product launch strategy were found to have a significant impact on the intensity of competitive reactions. Following an extensive review of the literature, a propositional model is developed. In order to test this theoretical model, an ex post facto field study was designed, in which the authors obtained comprehensive information on 36 new products launched in the Taiwan cosmetic industry. Competitive reaction is diagnosed in terms of changes in the marketing instruments of the competitors. The data show that competitors react primarily by means of price changes, product changes and promotion changes. The article discusses theoretical and managerial implications ...
Related newspaper, magazine, and journal articles:
|
A must-read for new product developers: "New Product Launch: 10 Proven...
Stagnito's New Products Magazine;
July 1, 2004 ;
700+ words
......this first-of-its-kind book, New Product Launch: 10 Proven Strategies , written...business experience. In this New Product Launch: 10 Proven Strategies , you'...multifunctional product team, New Product Launch: 10 Proven Strategies is must...
|
|
New Product Launch Strategies: Insights from Distributors' Survey
South Asian Journal of Management;
April 1, 2007 ;
700+ words
......determinants of success of a new product launch based on a survey of distributors. The study covers three new product launch strategies - Line Extension...determinants of success of a new product launch using regression analysis...
|
|
Tessera Introduces New Product Launch Services
Wireless News;
September 26, 2008 ;
264 words
...Tessera Introduces New Product Launch Services WIRELESS NEWS-September 26, 2008-Tessera Introduces New Product Launch Services (C)2008 10Meters...technologies, announced its new Product Launch Services, which will provide...
|
|
ANSYS, Inc. Invites You to Attend the New Product Launch Of...
PR Newswire;
March 9, 1999 ;
258 words
......March 9 /PRNewswire/ -- In conjunction with the new product launch of ANSYS/Professional(TM) at the National Design...15th, at 11:00 a.m. Central Time. What: ANSYS, Inc. New Product Launch of ANSYS/Professional(TM) When: Monday, March 15th...
|
|
MONSTER EXPERIENCES A SIGNIFICANT INCREASE IN RESUMES AFTER NEW PRODUCT...
The Hindustan Times;
July 19, 2006 ;
288 words
......resumes received, after the launch of the new product in February and the new "caught in...of the average 3 months prior to the new product launch in February '06 i.e., November 2005...average of the three months before the product launch. Commenting on the growth, Mr. Arun...
|
|
IMSWorld's New Product Launch Letter. (File Up) (Database...
Online;
July 1, 1992 ;
109 words
......Up) The first of several new databases to be made available on Data-Star from IMSWorld Publications is IMSWorld's New Product Launch Letter (IPLL). The database is a monthly alert monitor of pharmaceutical product introductions in 44 countries...
|
|
|
NEW CHICK-N-STRIPS(TM) SERVE UP BEST NEW PRODUCT LAUNCH IN CHICK-FIL-A...
PR Newswire;
June 1, 1995 ;
493 words
......testing has proven to be a wise investment with its best new product launch in the company's half century of business. The new Chick-f...A, Inc. Even with some of our best test scores ever for new product testing from Chick-n-Strips, we never anticipated these...
|
|
New product launch.(F.Y.I.)
Drug Detection Report;
June 10, 2004 ;
94 words
...New Product Launch -- OraSure Technologies and its distribution partner, Drager Safety AG & Co., have launched the UPlink Oral Fluid Rapid Drug...
|
|
|
Catalina Marketing Corporation Offers Innovative Service Which Helps...
PR Newswire;
October 14, 2002 ;
491 words
......marketing, delivers NPRS, New Product Response System, a research...within two-to-four weeks of a new product launch. NPRS' targeted behavioral...in-market refinement of new products possible. By leveraging...and acceptance rate of a new product. NPRS gives ...
|
|
|
An expert's rules for new product launch success: ten strategies to...
Stagnito's New Products Magazine;
August 1, 2003 ;
700+ words
......Naples, N.Y., which tracks new product information, packaged goods...can a marketer ensure a new product launch will stand out from the...a separate phase of the new product development process. [ILLUSTRATION...shows. As Marilyn Raymond of New Product Works, a ...
|
See all results.
Or, try our
Advanced Search.
|