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Hustle and Snow; Forget Frosty. The hip-hop snowman spawning the latest urban T-shirt craze is no fairy-tale legend.

When Yaniv Zaken, owner of hip-hop fashion line Miskeen Originals, returned from a six-week vacation earlier this month, he came back to a sort of blizzard. While he was away, a rather basic yet sinister-looking snowman image crept into prominence in urban fashion, in part because Zaken's Camden-based company had made two hand-painted shirts for rap rookie Young Jeezy to wear on MTV and BET--each with an interpretation of the Atlanta-based performer's trademark scowling snowman logo.

The Israeli-born Zaken didn't immediately understand the image's subtext. "I never saw the street react so strongly," says Zaken. "And then they told me the snowman is actually the guy delivering 'snow' on the ...

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