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Article: USING EMPLOYEE BLOGS ON THE INTRANET
- Article from:
- Strategic Communication Management
- Article date:
- August 1, 2005
- Author:
CopyrightCopyright Melcrum Publishing Aug/Sep 2005. Provided by ProQuest LLC. (Hide copyright information)
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Introduce blogs as a new communication channel rather than a new technology
In last issue's installment of Wired World we shared an example of a successful leadership blog at GM. In this issue, She! Holtz talks more generally about the rise of employee blogs on the intranet, dismissing some of the concerns surrounding this new channel.
At first, blogs may seem antithetical to intranets. The idea that employees can write what they want runs counter to the command-and-control structure of most intranets, which are characterized by authorized contributors and approval processes. Many executives dismiss intranet blogs as a waste of time, something employees can do for hours on end that ...