Article: Protecting Web domain names

THE CPA AND THE COMPUTER

COORDINATING TRADEMARKS WITH DOMAIN NAMES IS COMPLICATED because domain name registration practices developed separately from state, federal, and international trademark systems.

Domain names make it easier for users to find and remember specific locations on the World Wide Web. When a user enters the name of a business or product (e.g., cpajournal.com) into their web browser, the domain name directs the user's requests to a server at the correct IP (Internet protocol) address, a long string of numbers more difficult to remember than a brand name.

Domain names also create potential conflicts under trademark law, because they can also function for the purpose of ...

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