Article: Blue chipping

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IN 23 MILLION YEARS, GOOGLE WILL FALL TO THE REBELLION. AND NO, WE DON'T MEAN 'ASK JEEVES.'

Gooqle Will Eat Itself (gwel.org) Is the sort of Web-based conceptual art project that could only have been conceived somewhere between the second and third hits off somebody's brushed-steel, Bauhaus-lnsplred bong. Dig: Two European net .artists set up a faux blog whose sole purpose is to collect advertising dollars through Google's revenue-sharing AdSense program. "With this money," the artists explain, "we automatically buy Google shares via our Swiss e-banking account. " Holding these shares in the name of a community trust called Google to the People, our heroes gradually but ...

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