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Article: Agri-Tech packages new marketing strategy
- Article from:
- Quad - State Business Journal
- Article date:
- April 1, 1996
- Author:
CopyrightCopyright News for Business, Inc. Apr 01, 1996. Provided by ProQuest LLC. (Hide copyright information)
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After 72 years, a Woodstock, Va.-based company is re-engineering itself from a traditional manufacturing-based company to one with a customer-based, market-driven philosophy.
In September 1994 Frank Genovese, through his Richmond-based private investment company, purchased Agri-Tech from Robert Coffelt. General manager of what was then known as FMC's Food and Agricultural Machinery Group, Coffelt had bought it in 1983.
In June 1995 Genovese hired Duane Wilder to take over the reigns of Agri-Tech. Most recently Wilder had been vice president and general manager of the Frain Group, a Chicago packaging company, and prior to that he was with J.I. Case, a manufacturer of agriculture and ...