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How community banks and thrifts can effectively generate noninterest income

Operations/Financial Control

What has your bank done to increase noninterest income over the past few years? Has it started offering Internet banking? Has it added insurance to its product line? Has it made a run at mutual funds and other sophisticated investment products? Has it made an action figure based on the heroic life of your tellers? What?!?

Picture this: A little boy sits in front of a decorated tree on Christmas morning. Piles of presents surround him, but he has eyes for only one. He picks it up carefully and begins to tear away the wrapping paper. As he does, you see the name Washington Mutual Bank* written across the box. The boy's face lights up as he turns to his parents ...

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