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Can American Public Relations Theories Apply to Asian Cultures?
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Public Relations Quarterly
- Article date:
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October 1, 2005
- Author:
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Copyright informationCopyright Public Relations Quarterly Fall 2005. Provided by ProQuest LLC. (Hide copyright information)
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The field of public relations is fast becoming influenced by international theories and practices from different cultures because of the processes of internationalization and globalization. To respond to the trend of internationalization, this paper critically reviews the applicability of American public relations assumptions and theories in Asian cultures. Asian cultures are chosen for comparison because the practices of public relations in Asian cultures have been brought to scholars' attention in the last 10 years. In addition, several international public relations agencies, such as Weber Shanwick and Ogilvy, have divisions in Asian markets. Therefore, the body of knowledge about Asian ...
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