Article: Finding income

By offering finance and insurance products, RV dealers can add thousands of dollars in profit to every deal - but only if you ask

What if you could add 3.5 percent profit to every deal you close in 2006 by simply investing 15 minutes in conversation with customers? Would that be worth the investment of time?

At Robert Crist and Company RV, in Mesa, Ariz., finance and insurance is comprised of five different profit centers: financing; service contracts; credit and life insurance; tire and paint protection; as well as gap insurance to cover the difference between an RVs market value and its replacement cost.

The department normally averages 3.5 percent of the business's total annual sales, ...

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