Article: Gender and Candidate Communication: VideoStyle, WebStyle, and NewsStyle

Gender and Candidate Communication: VideoStyle, WebStyle, and NewsStyle. By Dianne G. Bystrom, Mary Christine Banwart, Lynda Lee Kaid, and Terry A. Robertson. New York: Routledge, 2004; pp 240. $85.00 cloth; $23.95 paper.

Women are underrepresented when it comes to U.S. political offices. Cultural stereotypes, media framing, and public perceptions are among the factors female candidates must confront when running for public office. And confront they do. According to Gender and Candidate Communication, those women who sought U.S. Senate and gubernatorial offices between 1990 and 2002 presented themselves to the public in strategic ways through their political advertising and campaign ...

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