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Flexibility in Product Development for Success in Dynamic Market Environment
- Article from:
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Global Journal of Flexible Systems Management
- Article date:
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January 1, 2004
- Author:
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Copyright informationCopyright Global Institute of Flexible Systems Management (GIFT) Jan-Mar 2004. Provided by ProQuest LLC. (Hide copyright information)
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Abstract
Firms are adopting new product development as a competitive strategy for gaining competitive advantage in the globalized markets. In the highly dynamic environment, markets can undergo considerable change during the period of product development. In such a situation, adequate flexibility in various processes enables the firms to incorporate required changes into the product and production processes without having to pay excessive penalty in terms of time or cost. This paper discusses role of flexibility in various product development factors on the overall project success. The problem has been studied through questionnaire survey among more than 90 product development ...
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