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Editorial...In The Field

To my pleasant surprise, I was asked to write about being a rep involved in consumer products. I have been a MANA member for about 10 years because of its focus on raising the bar of professionalism and conduct for both reps and manufacturers. I also belong to the International Housewares Representatives Association (IHRA), so I am one of the many reps that belong to two associations.

When I talk about consumer products, I refer to housewares and hardware products like picture frames, dinnerware, plastic storage, glassware, brushes and brooms, towels, stuffed animals, giftware pots and pans, etc. Specialized markets include over-the-counter drugs, snack and convenience foods and health and ...

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