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"America Speaks": George Gallup's First Syndicated Public Opinion Poll

George Gallup said the creation of public opinion polling grew from his experience in journalism, an encounter with electoral politics, and his training in applied psychology, and the goals of polling were to make audible the voice of the common man and bring science to democracy. This article, however, shows point-by-point connections between his reader-interest research and his first syndicated poll results, which appeared in "America Speaks" on October 20, 1935, in at least thirty newspapers across the country. It reveals the foundation of Gallup's public opinion polling in his market research and suggests that appealing to newspapers' readers and promoting his market research were ...

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