Article: Plugging into cyberspace

The temperature wasn't the only hot topic at the 1996 CUES Strategic Marketing Conference, held April 27-30 in Phoenix. While the mercury rose above the 100degree mark, the myriad of innovative topics inspired the 553 participants at the 30th annual event.

From leadership challenges and technological advances to creative thinking and database marketing, the 30th annual event offered insight for every marketing interest. Sizzling breakout sessions and intense general sessions gave marketers new perspectives and a deeper understanding of how technology is not just shaping the future, but defining today's marketplace.

Marketers left the conference with a greater sense of know-how and a ...

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