Article: Xbox vs. PlayStation: Playing Hard to Get - February 06, 2006

(FORTUNE Magazine) - The trash talk was flying at the Consumer Electronics Show in Las Vegas in early January. Microsoft's gaming czar, Robbie Bach, flush from his launch of the new Xbox 360, crowed that industry kingpin Sony is "behind right now." That same day Sony's U.S. game CEO, Kaz Hirai, brushed off his competitor like so much lint on his lapel: "We know that the next generation of interactive entertainment doesn't really start ...

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