When you build a company, you have to choose between two very different ways of growing. When my co-founder, Michael Pryor, and I started Fog Creek Software, we made a conscious decision to bootstrap. Our goal has always been to grow slowly, organically, steadily, and profitably. By contrast, a lot of the flashy companies you read about in magazines, especially high-tech companies, believe in the "big bang" model, with very fast growth fueled by lots and lots of outside investment. Bootstrapped companies start on somebody's credit card. And in their early months and years, they do whatever it takes to break even, even if it means they have to take a few diversions along the way. It might ...

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