"Come play!" Shana Fisher emails this challenge from her eighth-floor perch at IAC headquarters, a sleek, white Frank Gehry jewel on Manhattan's west side. Her office is immaculate, with four white leather chairs, a pink door, and a magnificent view of the Hudson River. Not that she notices on this Friday afternoon. She's trying to navigate a blue marble across a virtual obstacle course without getting bumped off into the clouds."No mercy," warns one of her opponents, a hard-core gamer in Eugene, Oregon."As usual," she fires back.Fisher, 37, is senior vice president of strategy and mergers and acquisitions at IAC, Barry Diller's Internet conglomerate. She's playing a beta version of ...

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