Article: Lamar Custom Fishing will unveil line of mesquite rods - San Antonio Business Journal:

Andy Dean, president and owner of Lamar Custom Fishing Rods in Northwest San Antonio, is planning to cast his line further into the custom fishing-rod business. This fall, he will launch a South Texas edition line of mesquite fishing rods that will be marketed to die-hard fishing aficionados throughout the country. In addition, Dean for the first time will utilize color brochures and the Internet to reel in more customers. Dean expects to encounter a few snags as he expands his vision. He has to decide how to develop the mesquite fishing rods that will be sold throughout the country without sacrificing the quality he currently puts into each rod he handcrafts. Like most custom-rod ...

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