Article: Bloomberg a la Carte:TV in European Tongues

PARIS: Europe's television market is becoming one very crowded swimming pool. Yet it is still a warm and inviting one, according to Michael Bloomberg. The former Salomon Brothers Inc. trader, who has made a fortune by delivering sophisticated financial data and analytical tools over subscription computer terminals, waded deeper into that pool Wednesday with the launch of French-language television programming. Added to the magazines, newsletters, radio stations and news service operated under the Bloomberg banner, this foray into television is intended as much to raise the company's brand-name recognition as to attract broadcast audiences. "Creating television programming helps sell ...

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