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Electronic Arts - Video Games - New York Times

The great purveyors of modern mass entertainment - Walt Disney, Sumner Redstone, Ahmet Ertegun, Rupert Murdoch - have all known about the push-me, pull-you relationship between art and commerce. Give artists too free a rein,and they will come up with critically acclaimed statements that no one outside the Upper West Side or Laurel Canyon will buy. Hand over creative control to the bean counters and you end up with tepid, overly focus-tested disasters like "Waterworld." As the video game industry cricks its neck and stretches through the growing pains of what is now an $18 billion pop culture behemoth, it is now facing many of the same questions that confronted Hollywood, Burbank and ...

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