Article: Who's Paying For Podcasts?

Digital MediaWho's Paying For Podcasts?Rachel Rosmarin, 03.06.06, 6:00 AM ET BURLINGAME, Calif.--When Ricky Gervais, creator of the British sitcom The Office, offered a free comedy podcast earlier this year, more than 250,000 people per week downloaded the audio file to their computers. Now Gervais is charging $2 a pop for the same show, which users can get via Apple Computer's iTunes or at Audible.com. Will anyone pay up? That question is a good one for podcasting itself. Despite plenty of hype, it's still unclear how anyone will make much money by creating or distributing the audio files. Some 9 million people will listen to a podcast this year, estimates radio research group Bridge ...

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