|
|
Article: Seeking to Change U.S. Tastes; Italian Company Sings The Praises of UHT Milk - New York Times
- Article from:
- The New York Times
- Article date:
- June 26, 1993
|
Copyright information (Hide copyright information)
|
Thirty-two years ago, executives of an Italian food company took note of the poor quality of home refrigerators in Europe and decided to develop a line of milk that could be stored for months without spoiling. This year, the company, Parmalat Finanziaria S.p.A. of Milan, expects to improve total sales by 67 percent over last year, to $2 billion. Ruggero Peroni, president of Parmalat U.S.A., said 57 percent of that increase would come from milk products, keeping Parmalat as the world's largest maker of UHT milk -- the kind that is pasteurized at ultrahigh temperatures and sealed in cartons for a shelf life of six months or more. But not until this month has Parmalat milk been available in ...