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Article: THE MEDIA BUSINESS: ADVERTISING; A campaign takes sides in the fight between competing high-fiber and high-protein diets. - New York Times
- Article from:
- The New York Times
- Article date:
- February 18, 2003
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THE continuing battle between diet gurus promoting a low-fat, high-fiber lifestyle and those preaching a high-protein, low-carbohydrate approach is taking to the air this week, with a 30-second television commercial sponsored by the Physicians Committee for Responsible Medicine. The committee views high-protein diets as potentially dangerous. The commercial, created by Tidepool Media Productions in Washington, tells viewers that a high-protein, meat-intense diet can promote osteoporosis, kidney disease and possibly colon cancer. ''You have more to lose than just weight,'' a voiceover says. The commercial never mentions Dr. Robert Atkins or his diet, but the Atkins diet is clearly a target. ...
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...Dr. Reddy's Laboratories (NYSE:RDY) announced that the U.S. Food...likely to commence in early Q2 of fiscal year 2010 (see also Dr. Reddy's Laboratories). Omeprazole Mg is indicated for the treatment of heartburn. Dr. Reddy's formulation contains 20.6mg Omeprazole Mg and the...
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