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Article: Comcast's Golf Channel Bets Big on PGA
- Article from:
- AP Online
- Article date:
- January 19, 2007
CopyrightCopyright 2007 Associated Press/AP Online. This material is published under license from the publisher through YellowBrix, Alexandria, Virginia. All inquiries regarding rights should be directed to YellowBrix. (Hide copyright information)
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PHILADELPHIA - Comcast Corp. is making a big bet on golf, hoping to transform its little-watched Golf Channel network into a household name.
The Golf Channel is exclusively carrying every round of the first three PGA Tour events of 2007. So for the first time in four decades, this week's Bob Hope Chrysler Classic will not be shown on network television.
The coverage is part of the Golf Channel's unprecedented 15-year partnership with the tour that kicked off this month. The deal gives the channel early round coverage of every regular PGA Tour event, and every round at 13 PGA Tour tournaments. NBC and CBS pick up the weekend coverage for 31 tournaments.
The contract substantially boosts ...