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Article: Le Coq Sportif to Open U.S. Subsidiary
- Article from:
- AP Online
- Article date:
- May 17, 2007
CopyrightCopyright 2007 Associated Press/AP Online. This material is published under license from the publisher through YellowBrix, Alexandria, Virginia. All inquiries regarding rights should be directed to YellowBrix. (Hide copyright information)
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PORTLAND, Ore. - Le Coq Sportif is back, and it's making its roost in Oregon. The parent company of the French apparel and footwear company announced it has repurchased North American distribution rights for Le Coq Sportif and is opening the company's first wholly owned U.S. subsidiary in Portland.
Le Coq Sportif was once a must-have for the country club set, easily recognized by its triangular rooster icon. But it largely fell off the scene in recent decades.
The company struggled, changing ownership and distributors several times. It was owned by Adidas AG for more than 40 years until it was sold to Brown Shoe Co. in 1995 and sold once again in 1999 to a French holding company.
The ...