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Article: Burger King Back in Japan After 6 Years
- Article from:
- AP Online
- Article date:
- June 8, 2007
CopyrightCopyright 2007 Associated Press/AP Online. This material is published under license from the publisher through YellowBrix, Alexandria, Virginia. All inquiries regarding rights should be directed to YellowBrix. (Hide copyright information)
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TOKYO - Burger King and its famous Whopper burger returned to Japan Friday after a six-year hiatus, and customers who lined up for hours at the first new branch needed no translation to understand "whopper" means "outlandishly huge."
"It feels more like you're eating a burger," said Shinichi Fujiki, 37, who wore a paper crown as one of the first 100 customers at the Tokyo restaurant's opening. Many hamburgers sold here are small, with thin slices of meat.
Fujiki frequented Burger King when it was in Japan in the 1990s and said he had missed it since it was forced to withdraw in 2001, partly due to a price war with McDonald's, which is still Burger King's biggest rival here with 3,800 ...