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Article: Video Game Expo Gets Toned Down for '07
- Article from:
- AP Online
- Article date:
- July 8, 2007
CopyrightCopyright 2007 Associated Press/AP Online. This material is published under license from the publisher through YellowBrix, Alexandria, Virginia. All inquiries regarding rights should be directed to YellowBrix. (Hide copyright information)
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The video game industry's annual showcase is saying goodbye to scantily clad booth babes, extravagant multimillion dollar exhibits, blaring lights and pounding music. Celebrity appearances from the likes of Paris Hilton or Snoop Dogg are a thing of the past, too.
This year's version of the Electronic Entertainment Expo, renamed the E3 Media & Business Summit, will be a toned-down affair as organizers hope to have a far less flashy discussion on new and upcoming video games.
The event, which starts Wednesday, looks to be more like a country club getaway, an invitation-only gathering complete with luxury beach-side hotels, sushi restaurants and meetings in private conference rooms.
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