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Article: Flagging Shopzilla Boosts Marketing
- Article from:
- AP Online
- Article date:
- September 16, 2007
CopyrightCopyright 2007 Associated Press/AP Online. This material is published under license from the publisher through YellowBrix, Alexandria, Virginia. All inquiries regarding rights should be directed to YellowBrix. (Hide copyright information)
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CINCINNATI - Consumers are urged to "shop, shop, shop" as KC and the Sunshine Band's "Shake Your Booty" plays in the background in a new ad for The E.W. Scripps Co.'s comparison shopping Web site Shopzilla.com.
Showing people dancing at their keyboards, the ad is part of Scripps' effort to fire up lagging financials in its interactive division. The company also has added features to the Shopzilla Web site, where shoppers can search for merchandise and compare prices. It is improving the site's search mechanisms and it has increased the links from its other properties' sites.
Revenue and profits at Scripps' interactive division grew in 2006 but have fallen off this year. The group ...