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Wendy's to Sell Struggling Baja Fresh

COLUMBUS, Ohio - Wendy's International Inc. introduced a strategy Thursday to revive its brand by introducing new menu items and emphasizing product quality.

Part of the plan by the nation's third-largest hamburger chain includes an agreement to sell its underperforming Baja Fresh Mexican Grill chain to a consortium of investment firms for $31 million.

Wendy's, which spun off its coffee-and-doughnut chain Tim Hortons last month, has been under pressure from some shareholders to shed its extra businesses and return to its hamburger roots.

The company, known for its square, made-to-order burgers, is trying to keep recent momentum after a tough 2005 in which sales at locations open more ...

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