News wire article from our research archive:
|
|
Wendy's to Sell Struggling Baja Fresh
- Article from:
-
AP Online
- Article date:
-
October 13, 2006
|
Copyright informationCopyright 2006 Associated Press/AP Online. This material is published under license from the publisher through YellowBrix, Alexandria, Virginia. All inquiries regarding rights should be directed to YellowBrix. (Hide copyright information)
|
COLUMBUS, Ohio - Wendy's International Inc. introduced a strategy Thursday to revive its brand by introducing new menu items and emphasizing product quality.
Part of the plan by the nation's third-largest hamburger chain includes an agreement to sell its underperforming Baja Fresh Mexican Grill chain to a consortium of investment firms for $31 million.
Wendy's, which spun off its coffee-and-doughnut chain Tim Hortons last month, has been under pressure from some shareholders to shed its extra businesses and return to its hamburger roots.
The company, known for its square, made-to-order burgers, is trying to keep recent momentum after a tough 2005 in which sales at locations open more ...
Related newspaper, magazine, and journal articles:
|
Wendy's sells Baja Fresh chain for $31 million.(Company overview)
Ventura County Star (Ventura, CA);
October 13, 2006 ;
700+ words
......employees and franchisees of Baja Fresh. Wendy's officials described...Star last year, he said Wendy's had expected Baja Fresh's fast growth to continue...early in 2002 to take Baja Fresh public. Officials at Wendy's, the nation's third...
|
|
BAJA FRESH LAGS IN FAST-FOOD WORLD.(Business)(Statistical Data Included)
Daily News (Los Angeles, CA);
April 7, 2005 ;
602 words
......said Bob Bertini, Wendy's spokesman. Baja Fresh wasn't always struggling...development at Wendy's. She now occupies...same position at Baja Fresh. ``The emphasis...Martin said. Still, Baja Fresh represents a small fraction of Wendy's business - about...
|
|
Baja Fresh lags in fast-food world.
Daily News (Los Angeles, CA);
April 7, 2005 ;
624 words
......said Bob Bertini, Wendy's spokesman. Baja Fresh wasn't always struggling...development at Wendy's. She now occupies...same position at Baja Fresh. The emphasis is...Martin said. Still, Baja Fresh represents a small fraction of Wendy's business -- about...
|
|
Wendy's to Buy Baja Fresh Chain
AP Online;
May 31, 2002 ;
256 words
......completed in June. Baja Fresh will become a wholly owned subsidiary of Wendy's while maintaining...board of directors, Wendy's said. Baja Fresh had systemwide sales...Schuessler said Wendy's would like to expand Baja Fresh, which was founded...
|
|
Bringing up Baja: Greg Dollarhyde took Baja Fresh from a small family-run...
Chain Leader;
September 1, 2002 ;
700+ words
......life. The CEO of Baja Fresh, the Thousand Oaks...company public when Wendy's stepped in with...57.5 million IPO, Wendy's offer was for...leaves Dollarhyde and Baja Fresh with nearly as many...opened his first Baja Fresh in Troy, Mich...he found out that Wendy's ...
|
|
Wendy's to Acquire Baja Fresh Mexican Grill for $275 Million.
Chicago Tribune (Chicago, Illinois) (via Knight-Ridder/Tribune Business News);
June 1, 2002 ;
516 words
......of the border. Wendy's International...to acquire the Baja Fresh Mexican Grill restaurant...Panera Bread and Baja Fresh are giving McDonald's and Wendy's a run for their...million in 1998. Wendy's plans to expand Baja Fresh over the next five...
|
|
WENDY'S SELLS BAJA FRESH, TO BUY STOCK BACK.(Business)
The Cincinnati Post (Cincinnati, OH);
October 13, 2006 ;
599 words
......Thousand Oaks, Calif.-based Baja Fresh: $31 million. The price Wendy's paid for the chain...to proven operators. Wendy's bought Baja Fresh when restaurants in its...stiff competition for Wendy's chain. Baja Fresh had the misfortune to...
|
|
Wendy's Has High Hopes for Baja Fresh.
Columbus Dispatch (Columbus, OH);
September 26, 2003 ;
700+ words
......Despite the numbers, Wendy's officials call Baja Fresh a profitable and...money. Originally, Wendy's projected that costs involved with the Baja Fresh acquisition would...will be higher. Wendy's had been expecting Baja Fresh's profits to be...
|
|
Wendy's to Buy Baja Fresh Mexican Fast-Food Chain.
San Jose Mercury News (San Jose, California) (via Knight-Ridder/Tribune Business News);
June 1, 2002 ;
700+ words
......Burger giant Wendy's is expanding...purchase of Baja Fresh Mexican Grill...acquisition of Baja Fresh is the latest...diversification for Wendy's, which bought...this month. The Baja Fresh chain will become...subsidiary of Wendy's while maintaining...
|
|
Wendy's Ousts CEO of Struggling Baja Fresh.
Columbus Dispatch (Columbus, OH);
April 6, 2004 ;
352 words
......analyst, said the Baja Fresh chain continued to hurt Wendy's last year...comparable sales at Baja Fresh have been either...Jack Schuessler, Wendy's chairman and...higher-quality product. Wendy's had been expecting...when it acquired Baja Fresh, but its ...
|
|
Wendy's to Sell Struggling Baja Fresh
AP Online;
October 13, 2006 ;
620 words
......have an anchor." Wendy's, based in suburban...is selling the Baja Fresh chain after buying...It's best for Baja Fresh's to have a new owner and for Wendy's to concentrate...On the Net: Wendy's: http://wendys.com Baja Fresh: http://www.bajafresh...
|
|
Baja Fresh sells for $31 million.
Orange County Register (Santa Ana, CA);
November 28, 2006 ;
351 words
......million deal to sell Baja Fresh to a consortium was completed Tuesday, Wendy's International...operations of 300 Baja Fresh units, a struggling...concept for which Wendy's paid $245 million...alternatives for Baja Fresh, which has seen sliding sales. When Wendy's ...
|
|
Wendy's to buy Baja Fresh. (chain report).(Wendy's International, Baja...
Foodservice Equipment & Supplies;
July 1, 2002 ;
135 words
...Wendy's International...owner and operator of Baja Fresh Mexican Grill restaurants...Jack Schuessler, Wendy's chairman and CEO...restaurant segment and Baja Fresh is clearly the best...that he is convinced Baja Fresh can become a strong...chain. As a result, Wendy's ...
|
|
Wendy's to buy fast-food chain Baja Fresh
AP Worldstream;
May 31, 2002 ;
184 words
......completed in June. Baja Fresh will become a wholly owned subsidiary of Wendy's while maintaining...board of directors, Wendy's said. Baja Fresh had systemwide sales...Wendy's umbrella. Wendy's wants to expand Baja Fresh, which was founded...
|
See all results.
Or, try our
Advanced Search.
|