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Ajax cleanser gets super-sized.(Marketing notes: with a special focus on household products)
- Article from:
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Packaging Digest
- Article date:
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April 1, 2004
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Copyright informationCOPYRIGHT 2004 Reed Business Information. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Though McDonald's is doing away with its Supersize products, household cleaners seem to be doing just the opposite. One example is Ajax[R] cleanser from Colgate-Palmolive. C-P has tapped Sonoco Products to produce a new "super-sized" 28-oz composite can for its popular household cleanser, Ajax with Bleach, specifically for clubstore, dollar-store and food class-of-trade sales. The 2 1/2-in.-dia, 213 x 812 (1-lb, 12-oz) composite spiral-wound can is made of two plies of 100%-recycled paperboard, so it's lightweight yet strong enough to withstand the challenges of distribution and handling. The can also stacks ...