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Ajax cleanser gets super-sized.(Marketing notes: with a special focus on household products)

Though McDonald's is doing away with its Supersize products, household cleaners seem to be doing just the opposite. One example is Ajax[R] cleanser from Colgate-Palmolive. C-P has tapped Sonoco Products to produce a new "super-sized" 28-oz composite can for its popular household cleanser, Ajax with Bleach, specifically for clubstore, dollar-store and food class-of-trade sales. The 2 1/2-in.-dia, 213 x 812 (1-lb, 12-oz) composite spiral-wound can is made of two plies of 100%-recycled paperboard, so it's lightweight yet strong enough to withstand the challenges of distribution and handling. The can also stacks ...

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