Cosmetics International recently ran an article about Aroma Works, a new cosmetics and beverage brand amalgamation. The Coca-Cola Company (Japan) and Shiseido (the Japanese luxury cosmetic giant) have joined forces to develop a new line of products for the diet market based on the concept of slimming through aroma. The first product to launch, Body Stylist Mist, is a body care lotion developed by Shiseido using Body Style Water a new diet water formulated by Coca Cola which is claimed "to leave the skin feeling firm and refreshed." This got me thinking. In terms of East and West, we traditionally look to Japan and the Far East for unexpected product innovations and, more ...