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Omron unveils ear thermometer. (Omron Health Care Inc.)
- Article from:
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Chain Drug Review
- Article date:
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June 23, 1997
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Copyright informationCOPYRIGHT 1997 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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VERNON HILLS, Ill. - Omron Health Care Inc., best known for its home blood pressure monitors, is extending that line with a new generation of products called Intellisense and is entering the digital ear thermometer business with GentleTemp.
To support the new products the company will be "advertising like never before," says senior vice president of sales and marketing Ed Siemens. To promote the ear thermometer Omron is running national cable television and print ads, and a major holiday promotion with Hallmark Cards/Crayola videos offering a discount on the thermometer.
"Crayola and Hallmark have developed Christmas videos for kids," Siemens explains. "They will be ...