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The Green House Effect.
- Article from:
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Folio: the Magazine for Magazine Management
- Article date:
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July 1, 1999
- Author:
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Copyright informationCOPYRIGHT 1999 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Environmentally friendly title offers shelter from toxic living.
For some, the term "environmentally-conscious" conjures up stereotypical images of tree-hugging, Birkenstock-clad vegetarians. But a more realistic portrait is people whose primary "green" efforts consist of transferring the recycling bin from the garage to the curb on trash day. Natural Home targets the latter group--specifically, upscale, married women.
Editor in chief Laurel Lund, who previously served on the editorial staffs of Better Homes & Gardens, Home and several regional publications, feels that her own interest in the green movement mirrors an evolving social mindset. This, she says, is ...
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