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Neutrogena is debuting a cleanser. (Antiseptic Cleanser) (Cosmetics-Fragrances Report, part 3: The Suppliers)
- Article from:
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Chain Drug Review
- Article date:
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July 3, 1989
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Copyright informationCOPYRIGHT 1989 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Neutrogena is debuting a cleanser
LOS ANGELES--Neutrogena is rolling out a new antiseptic cleanser for acne-prone skin, while readying summer promotions for other lines. Both alcohol- and fragrance-free, Antiseptic Cleanser is a liquid anti-bacterial facial product positioned to compete with facial astringents.
It is important to note, however, that the latest Neutrogena offering is not a true astringent. A special ingredient (benzethonium chloride), replacing alcohol as the active agent, removes surface bacteria and evaporates without drying and flaking.
Promotes year-round
Released this June, the cleanser is being promoted through year-round national ...
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