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The Ethnic Skin Care Market.
- Article from:
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Household & Personal Products Industry
- Article date:
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October 1, 2001
- Author:
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Copyright informationCOPYRIGHT 2001 Rodman Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Despite a flurry of new products, the segment remains underserved.
NO MATTER WHAT color, all skin is vulnerable to a host of problems such as blemishes and scars. Though there are some distinctions, everyone must take care of their skin. But as supermodel-turned-actress Iman once said, ethnic women are not made of steel and are affected by sunlight, pollution and stress too.
The mass market for ethnic skin care products, totals $36.5 million according to Information Resources, Inc. (IRI), Chicago. The segment is growing steadily year by year to address the needs of consumers and for the year ended July 22, sales rose 11.8%. Still, many consumers remain leery of skin ...