Newspaper article from our research archive:

KIDS/SNEAK PEEK : THE REAL STORY BEHIND BEANIE BABY FRENZY.(L.A. LIFE)

You're at Toys R Us. The kids are whining in the aisles about all the stuff they want. Really want. Gotta have. You're just trying to get a birthday present for the kid down the street.

Then comes the killer plea: But Mom/Dad! Everybody has one! Why can't we?

How do you answer that?

Now, thanks to nonprofit Consumers Union, publishers of Consumer Reports, there's a way. Sit Junior down with a copy of Zillions, Consumers Union's magazine for children that explains how big business and Madison Avenue collude to sell everything from bubblegum to books.

In the July/August issue, Zillions writers delve into the Beanie Babies phenomenon (if you don't know what a ...

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