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Aura science is set to grow with its customers.(Aura Science, joint venture; skincare and cosmetics line)(Brief Article)
- Article from:
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Cosmetics International Cosmetic Products Report
- Article date:
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May 1, 2002
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Copyright informationCOPYRIGHT 2002 Cosmetics International. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Following the launch of its maiden store in Ohio, US, aura science, the new joint venture between The Limited Inc's Intimate Beauty Corporation and Japan's Shiseido Co, has now released details of its skincare and cosmetics line.
Cosmetic Products Report spoke to aura science's Executive vp and General manager, Lynn Emmolo about the brand, which has an investment of $40mn, and the philosophy behind it.
Centred around the aura skincare line, the line focuses on the signature aura3system of cleansing, prepping and hydrating the skin, as, according to Emmolo, the main priority is "Skin moisture homeostasis -- putting skin in its perfect balance." The products are defined ...
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