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Aura science is set to grow with its customers.(Aura Science, joint venture; skincare and cosmetics line)(Brief Article)

Following the launch of its maiden store in Ohio, US, aura science, the new joint venture between The Limited Inc's Intimate Beauty Corporation and Japan's Shiseido Co, has now released details of its skincare and cosmetics line.

Cosmetic Products Report spoke to aura science's Executive vp and General manager, Lynn Emmolo about the brand, which has an investment of $40mn, and the philosophy behind it.

Centred around the aura skincare line, the line focuses on the signature aura3system of cleansing, prepping and hydrating the skin, as, according to Emmolo, the main priority is "Skin moisture homeostasis -- putting skin in its perfect balance." The products are defined ...

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