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Baby Phat's Newest Accessory.(Phat Fashions unit launches co-branded mobile phone from Motorola )
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WWD
- Article date:
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January 30, 2003
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Copyright informationCOPYRIGHT 2003 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Julee Greenberg NEW YORK - Kimora Lee Simmons is not one to shy away from attention.
With plans in place to launch a Baby Phat co-branded mobile phone, an upcoming appearance as a judge on a reality TV show and a new ad campaign in the works, she's looking to boost her three-year-old brand's profile.
Her goal is to make Baby Phat a lifestyle brand, and given that cellular phones are treated as fashion accessories by many in the hip-hop community, it seemed a logical brand extension to Simmons. The phones, produced by Motorola, are to be launched on Feb. 14. Only 500 of the limited-edition phones are to be produced and they will be sold exclusively in the Phat ...
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