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3 ways to research

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Press Release

DIGITAL PULP DEVELOPS USER INTERFACE FOR JUST-LAUNCHED HIGHBEAM™ RESEARCH SERVICE

Press Contact: Jani Spede

Phone Number: 864-650-7111

E-mail: jspede@highbeam.com

Link:

CHICAGO AND NEW YORK — February 5, 2004 — Digital Pulp, a New York-based advertising and Web development firm, announced today that it developed the user interface for the "research engine" launched last week by HighBeam™ Research, LLC.

Digital Pulp won the assignment following a review against an undisclosed group of Web development companies.

Because the new research engine, located at www.highbeam.com, incorporates a number of new functions intended to help individuals be more effective online researchers, HighBeam Research chose Digital Pulp for its extensive experience in front end design and intimate understanding of complex back end systems. Additionally, the project required a team that understood how to marry intuitive user interface with complex business models (including free, registered and, subscription usage as well as various types of advertising, including key word and display).

Patrick Spain, chairman and CEO of HighBeam Research, LLC said, "Our new service makes researchers more efficient by helping them effectively locate, organize and deliver the answers to their questions. Digital Pulp had a solid understanding of our vision and our business model and we are pleased to have worked with such a talented group."

President of Digital Pulp Ron Fierman said, "We are excited to be a part of this innovative effort to change the world of online research. This project was a perfect match of HighBeam Research's needs and our strengths. We are proud that our team was able to build the interface for such a robust research engine in a way that is, on the front end, simplified and easy-to-use."

About Digital Pulp
Digital Pulp, Inc. is an independent, New York-based advertising and Web development firm that specializes in building and branding Web-based businesses. Their client roster includes Atkins Nutritionals, JPMChase, Capstar, Open Society Institute (soros.org) and Scholastic, among others.

About HighBeam™ Research
HighBeam™ Research, LLC (formerly Alacritude, LLC) operates an online research engine for individuals, filling the gap between free search engines and high-end information services. By delivering sophisticated research tools with convenient access to the free Web, paid online services, and our proprietary eLibrary database, we empower individual researchers to efficiently locate, organize and deliver answers. HighBeam Research is located at (www.highbeam.com).